What if?

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WARNING. This is not a pretty post. It is only for adults who have a strong stomach.

What if you enjoyed a potentially dangerous sport such as rock climbing or mountain climbing? What if there were huge advertising posters at every conceivable entrance to a climbing route that looked something like this…

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Caught on camera just before she died.

What if every piece of safety equipment you purchased had to prominently display a photo like this?

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What if every young person taking up gymnastics and their parents were forced to view this photo before signing a consent form?

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What if every car in the showroom was forced by law to have this image displayed on the roof and doors?

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What if every bottle of wine or can of beer had to carry a warning about the dangers of drunk driving and was legally required to ensure that the following photo occupied half the space on the label…?

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What if every convenience food containing a certain amount of sugar was forced to display the following image together with a warning about diabetes?

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No?

Sick?

Disgusting?

Immoral?

Repulsive?

Again sick?

Then why should adults across the world who perfectly legally choose to smoke cigarettes be subjected to the following every time they exercise their right as informed consumers to purchase cigarettes?

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Indeed it is sick and it should be ended.

Written health warnings ok. Disgusting photos no. Not unless everybody who chooses to take on some risk in their life is subject to the same lack of humanity and sensitivity.

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